Paul Holland gives his tips on using video to market your business:
Online video provides one of the greatest opportunities to market yourself and your business. It’s easier than ever before to create a connection with your potential clients. Video marketing helps build trust between you and your prospects, it also allows you to showcase products and services or to let your prospects know that you deliver on your promises by showing video testimonials
of happy clients.
YouTube now gets the 2nd highest volume of search traffic on the web. Therefore, if people aren’t searching for your product on Google, they’ll likely be looking for it on YouTube.
To create your own cost effective videos, simply purchase a compact HD camera for around $150 and get started. If you don’t want to be in front of the camera yourself, there are still plenty of great ways you can use video to get your message across.
Remember that you are making videos for your prospects, so be sure to address what is important to them. Let them know how you can solve their problems or help them get the result they are after.
Video Marketing is exploding right now, if you haven’t started yet, make a plan to get your first videos made and online.
Paul Holland is a Video Marketing Coach and Video Producer.
For more information, go to paulhollandmedia.com